SAMRJ provides original research in all management areas in the South Asian organization context for scholars, academics, professionals, and practitioners. This peer-reviewed academic journal publishes articles on emerging business and management challenges that can significantly contribute to the academic and practice domains with sound results. It covers empirical and conceptual research on new and innovative topics with a sound theoretical base applicable to non-routine challenges in today’s organizations’ everyday work practices. The research activities may span all industrial and management disciplines utilizing both the ‘outside in’ and ‘inside out’ approaches.